Drasko Raicevc - Peacefully Ambitious CEO

Welcome to the Peacefully Ambitious CEO

My name's Drasko and I run the Peacefully Ambitious CEO. When entrepreneur Founders/CEOs reach a threshold of stress and dissatisfaction in life, business and/or relationships that they can no longer tolerate and/or ignore, they come to me.

I help them get rid of the inner patterns creating their outer problems, and then show them how to make those improvements into permanent upgrades of their day-to-day experience.

On this page you will find what that looks like and all the information on whether working with me is right for you.

What is a Peacefully Ambitious CEO?

A Peacefully Ambitious CEO is the archetype that embodies the core qualities of my clientele and the North Star that guides my own commitments to inner evolution.

Peacefully Ambitious means being unapologetic about wanting more in life, business and family while being fueled by peace to get it.

The CEO suffix represents the core traditional qualities of the CEO role - vision, leadership, strategy, execution and accountability - applied to oneself.

Combined, being and living as a Peacefully Ambitious CEO means embodying the following characteristics (in no particular order):

Peacefully Ambitious CEO Qualities:

Unapologetic about wanting, speaking and realizing your ambitions in all in the areas that matter: business, family and life as a whole
Proudly, confidently and without reservation owning that ambition in the world
Humbly but loudly and clearly standing in your resolve for more even when it triggers the world around you

Leading from the knowing that self leadership is the foundation of people leadership
Creating as much peaceful profit as desired to fund the kind of life that money ultimately can’t buy
Utilizing the business as a canvas of self expression with a commitment to mastering the “paint” of abundance and endless opportunity to create a financial and fulfillment masterpiece
Is completely satiated but joyfully hungry for more

Knowing that peaceful profit only comes from a business intentionally designed to serve and fund your ideal life, not the other way around
Knowing that external problems are always reflections of inner drama and are as committed to clearing the inner friction as they are in creating external results
Operates and makes decisions with cool, calm and collected agency that’s rooted in discernment, confidence and experience

What Is It That You Actually Do With Founders/CEOs?

The simplest way I can describe what I ‘do’ is I create transformational containers unique to the person in front of me.

The person in front of me is usually an entrepreneur that has reached a threshold of stress and dissatisfaction in life, business and/or relationships that they can no longer tolerate and/or ignore.

In most succinct terms, I help you get rid of the inner patterns creating your outer problems, and then show you how to make those improvements into permanent upgrades of your day to day life.

While how this gets done is different client to client, 4 core pillars are universal:

1. Assess

Assess the mental/emotional/
behavioral/circumstantial patterns that are driving the core dissatisfaction and/or external problems you're experiencing.

3. Integrate

With your patterns eliminated on a belief and emotional level, I show you how to integrate them into improved behaviors in your day-to-day life. This is the "ROI" stage where you can see and directly experience the upgrades in life, business and relationships.

2. Eliminate

Your assessed patterns are broken down into 3 levels: thoughts, feelings and actions. I use distinct coaching and therapeutic tools for each level to eliminate the pattern(s) at the root.

4. Normalize

Many people can lose weight but fewer people can maintain it, and it's the same with inner work. A different set of tools is required to normalize your upgrades into a higher level of baseline satisfaction and that's what I help you with in this stage.

800+

1:1 w/ Founders + CEOs

270+

Live 1:1s on my Podcast

12

Before and After Case Studies

Transperancy

With coaches around every corner and AI being everyone's therapist, I share the majority of my process publicly so you can guage for yourself if my style is the right alternative right for you.

What do you help Founders/CEOs with?

The work I do with each client is individualized to their unique situation, but below are the common themes that come up repeatedly:

Team Drama and Team Dysfunction:

Any interpersonal problems that negatively affect operations and growth in the business is what I help you tackle. Whether the stakeholders involved are employees, partners, investors, clients or management team, my job is to help you resolve them through one core operating lens:

You got to own 100% of your 50% before tackling the other party.

This approach isn't about blame or judgment, it's about focusing first on the part you have most control over: yourself. If you’re not open, willing and ready to take ownership of what you’re doing to contribute/enable these issues, I won't be able to help you nor am I willing to facilitate any mediation until your piece is resolved.

Burdensome Success

What was once a passion fueled start up has turned into “success at the speed of burnout” driven by a hamster wheel of overwhelm. Instead of “golden handcuffs” you have a golden treadmill that’s sucking the life, presence and joy out of the energy that used to fuel the year-over-year growth that got you here.

When working with clients in this stage I help them move through the identity equivalent of the business adage:

What got you here, won't get you there.

Basically, businesses scale, roles evolve but identities don’t always keep up. Where your business is at now requires a different version of you than the one that got you here and my job is to help you evolve and embody that version.

Empty Success

Unlike the exhaustion and overwhelm of Burdensome Success, entrepreneurs at this stage have moved past the grind and now have the kind of success and possibly even time freedom that most founders dream of when starting.

Despite this, your view at the top of this “success mountain” feels empty, unfulfilling, lonely and possibly even depressing. You have no clarity on what’s next and know that jumping back into the business will probably break more things than it will fix.

In short, you know the business won't fix the “hole in your soul” but you’ve got no idea what will either.

For you, getting clear on what peace and happiness look like at this stage requires looking at all parts of yourself that got ignored on the path towards success. In there, lies the wisdom of the keys to your joy and the compass of clarity to whatever is your "next thing".

Problematic Habits

This is the “Self Sabotage” bucket that includes a whole host of patterns and behaviors, but here are the most common ones:

Focus issues that negatively affect output (procrastination, distraction, lack of motivation etc.)
Avoidance of important work and/or hard conversations
Addictive behaviors (whatever your vice of choice goes here — vaping, weed, alcohol, p*rn, doom-scrolling, video games etc.)
Sleep issues
Energy and vitality issues
Anger issues

Basically, anything that you’ve tried to "discipline and willpower” your way through without success, and it’s negatively impacting your life, business or relationships, is what I can help you with.

FAQ

Are you a therapist?

I am not a therapist, I’m not licensed as one and I do not, nor am I able to diagnose or treat any mental illness.

Are you a business coach?

The reality is the majority of my clients are more successful than me in terms of business size, scale, scope and finances. Thus, it would be completely out of integrity to be coaching them on how to scale their business when I’ve never scaled businesses to those levels myself.

That being said, I will often help my clients make business decisions and make them well.

How is this possible?

Because my main focus is helping the human behind the entrepreneur so they can be better business owners.
In other words, I’m not the best person to guide you on the term sheet dynamics of your next investment round but I’m very good at helping you gain clarity on what it is you actually want, why you want it and whether another round of investment is going to help you or just feed the part of you that wants to prove something.

Understanding the core drivers behind your business decision, from a human perspective removes any distortions around the decision leaving you with the kind of clarity to make the best decision for you personally and/or seek the right kind of qualified guidance on the specifics of that decision.

This is why the clients who excel the most have me in their corner for decision clarity, emotional and mental coherence plus a network of experienced mentors/advisors/board members who help them fill in the business details.

How are you different from an executive coach?

If I’m in a non-business setting and someone asks me what I do I will answer “executive coach” as it’s the quickest connection for most people to make to get an idea of what I’m about.

The reality is I operate way beyond what most traditional executive coaches do and the closest label I have that describes the totality of what I do is “cornerman”.

What do you mean when you say you’re a “cornerman”?

In combat sports the “cornerman” is a person who’s ring side during the fight that you see giving critical adjustments and motivation to a fighter in between rounds.

Most of the great cornermen in combat sports aren’t there just for fight night but have overseen the preparation for the match, know the fighters mentality, history, personality and have been with them for years.

This means they guide, facilitate and help the fighter not just at the time of greatest need which is the match itself, but they’re with them on the whole journey of improvement so the fighter can be at their absolute best when the lights are brightest.
This is what I do with founders and business owners.

I understand the totality of who they are, the inner and outer patterns that are creating the unwanted circumstances they’re experiencing in business, life and relationships while also understanding exactly what they want to experience in all those areas. My job is to triage all of that into what’s the right thing to work on, how best to make the next decision(s) and use the right therapeutic tool at the right time to eliminate the emotional/mental/behavioral patterns that are driving it. Long term, my job means helping them navigate the improvement of all of the interconnected pieces that need to be in place to create a new and improved “normal” for their life, relationships and business.

Thus the “cornerman” moniker encapsulates all of the above and more formally lives at the intersection of what you’d get if you combined an executive coach, life coach, therapist and advisor to founders/CEOs and who’s also built and operated small businesses for over 15 years.

What’s it look like to work with you?

Before We Start Working Together:

1. Triage

You bring everything you are currently dissatisfied with (i.e. the outer problems) and I assess the internal patterns that are driving them. These internal patterns can be any combination of thoughts, feelings or behaviors.

Once I have the full picture, we triage what the biggest problem patterns are and make a plan on eliminating the ones that will have the biggest positive impact, hence "triage".

2. Test Run

Now that I have the full picture, we do a test run of my coaching process 1:1. Again, this will look different for each person, so there's no preset process.

After this, you will either leave with a deeper sense of clarity or with the certainty that how I work isn't for you. Regardless, you have everything you need to make a decision about working with me.

After We Start Working Together:

Duration: 6 or 12 weeks depending on needs. In general, if you have 1 core problematic pattern, 6 weeks is fine, anything more than that requires the full 12 weeks.

Weekly: We meet each week for 1 hr.

Additional access: All clients have "Loom coaching"available to them as part of their packages. Inside my coaching portal, we have a private chat channel, and you can send me updates, new issues that come up, brain dump whatever is troubling you and within 24 hours I will record a Loom video response with feedback, reflections or additional insights.

In general, 30% of my clients use this all the time, 30% ignore it completely and the other 30% use it as needed (like when going through a major shift or event).

Additional resources: Depending on the patterns you're working on, I may have whole preset programs that do a deep dive into resolving them. Access to this is very much on a case-by-case basis.

What Happens After the Initial 6-12 Weeks?

Historically, about 40% of my clients do at least one additional "round" with me. This might be another 6-12 week engagement or the Cornerman Container, which is a year-long agreement. You cannot do the Cornerman Container unless you've gone through at least 1 round, as you may actually not need it.

Why do such a high number of clients stay on to work with me long term?

Two core reasons:

Many of these patterns have been engrained within you for decades and to think you can resolve all of them with 100% elimination across all the areas of your life in three months is not realistic. Additional layers popping up during our time together isn't a sign of failure, it's a sign that you've been compounding a lot of unnecessary stress while growing your business, and it just takes time to work through them.
The reason I take on the "cornerman" moniker is because my clients tend to be people that do a lot of things and want to do them all at a high level. For longer-term engagements, I'm there to help keep the big picture focused, so my clients can go all in on their brilliance.

What's the Investment to work with you?

6-12 Week Containers:

$6000-$9000 USD paid in 3k installments

or

$5000- $8000 USD paid up front.

12 Month Cornerman Container:

Only available to clients that have done at least one 6-12 week container with me already

$24,000 USD paid up front.

or

$2250 USD x 12 (27k total)

I’m quite busy and I’m not sure I can do this right now

I hope you hear this in the most loving way possible, which is how it’s intended to be received:

If you think you’re too busy to do this, you’re lying to yourself. A part of you is not ready to change/and or face the things required to change so it gives the most rational cop out of any high achiever: I’m too busy.

To date I’ve worked with entrepreneurs who have businesses scaling multiple time zones, who are constantly travelling, have multiple businesses in their own portfolio, operate under the pressures of venture backed millions or have 90+ employees that they are responsible for. They all show up for their calls, do the work and end up better for it.

In short, I only work with people who have a lot going on and I can lovingly guarantee you, you’re not too busy to do this but you may not be ready to do what’s involved in doing this. No judgement but I wouldn’t be good at what I do if I placated to what you want to hear.

How will I know this will work for me?

This is like asking “how will I know I will climb the mountain in front of me?” You will never know for sure until you actually climb it but what you can know ahead of time is how committed you are to climbing the mountain and whether or not it’s the right mountain for you to climb.

I can’t help you with the commitment part (it’s a similar reflection as the “too busy” question above), but I can help you discern if you’re choosing the right mountain to climb and whether I’m the right guide to help you.

This is why the first step to working with me is to do a 90min Test Run. That call is designed for you to get a feel of me and how I operate and it’s designed for me to feel out whether the mountain you want to climb is one I can help you scale.

If we are both in alignment with what I can help you with, then you get to decide if you want me to be your guide by using any of the following to support your decision:

270+ hours of me live coaching entrepreneurs publicly available on my podcast
12 before and after case studies of entrepreneurs I’ve helped
There’s hours of content for you to consume to get an idea of how I think and operate

If after all of that you’re still not certain that I can help you, then I’ll spare you the hardship and let you know that I am not going to be able to help you.

What's the best way to get in contact with you?

Feel free to send me an email here and I will walk you through setting up your initial triage and trial run.